In this advertisement, there were several stylish young people in a club. There were African American and American people in this advertisement. In this advertisement there is an American sitting in the bar of the club looking at the reflection of his glass with the bottle of Bacardi Limon in front of him. When he is looking at his glass, he see the reflection of a women in the dance floor staring straight at him. You can tell that the women has her attention on the guy by her sensual look on her face.
This advertisement has a obvious purpose. The purpose of this advertisement is to try convince people, especially if you are a male, to buy this drink. The advertisement is also obviously stating that with this drink, you will get females attention. In other words, the target in this advertisement are males and/or females who like to go out and have a good time.
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